Sufi Travels
The New York Times's Wirecutter property specializes in product recommendations—think Consumer Reports for millennials. They engaged Fueled to mobile-optimize their site and create new features aimed at boosting user re-engagement.
The New York Times's Wirecutter property specializes in product recommendations—think Consumer Reports for millennials. They engaged Fueled to mobile-optimize their site and create new features aimed at boosting user re-engagement.
Omri Sass, Product Manager, The New York Times / Wirecutter
Wirecutter's in-depth, meticulously researched reports have earned them a place in many shoppers' hearts as the ultimate authority on what to buy. From electronics to gardening tools, Wirecutter has vetted the competition and crowned a winner. They earn an affiliate commission when users transact on the product links embedded in reviews.
Wirecutter needed quick, collaborative product development. Having cemented their site as the go-to for reviews, the Wirecutter team began figuring out how to grow re-engagement with users who weren't in an active research-and-purchase mode. Their first step was to create a Deals page-a single place to view discounts on anything the site had recommended. Figuring out what to do beyond that was a bit more challenging.
To support the new customer-centric features, we needed to access existing product details from Wirecutter's custom database. The database was missing data like user interests, so we built additional data layers on top of the existing database. This allowed us to support the integrity of the existing data while building upon it to test the functionality of the new features we created.
